In this animation video, I explain how to explain how important sustainability is in a good and useful way. Everybody feels the pressure due to our unsustainable way of life and there is no better time to act than now.
It builds on the work of Dr Karl-Henrik Robèrt and The Natural Step: http://en.wikipedia.org/wiki/Karl-Henrik_Rob%C3%A8rt
Everybody has their own pet issue (ecology, climate change, save the whale, protect our natural resources, corporate social responsibility, etc.) but all these questions are related to the central question of sustainability (sustainable development).
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Videos are created by Alexandre Magnin using years of experience drawing and working as a sustainability consultant with businesses and communities: http://www.amcreative.org
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Additional resources:
How’s Life? 2013: Measuring Well-being: http://www.keepeek.com/Digital-Asset-Management/oecd/economics/how-s-life-2013/well-being-and-the-global-financial-crisis_how_life-2013-7-en#page1
Collapse: How Societies Choose to Fail or Succeed: http://en.wikipedia.org/wiki/Collapse_%28book%29
The funnel metaphor was developed as part of the Framework for Strategic Sustainable Development by the founder of The Natural Step: http://en.wikipedia.org/wiki/The_Natural_Step
Script co-written by Sarah Brooks
Music by Huma-Huma
Thank you to our subtitles volunteers:
Spanish & Catalan: Josep Simona
Hebrew: Maya M Givon
Japanese: BCon
Portuguese: André Ribeiro Winter
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