Watch this trailer for the Sustainable Marketing, Media and Creative online short course from the University of Cambridge Institute for Sustainability Leadership (CISL).
Over eight weeks online, you’ll gain the skills and knowledge to reimagine yourself as a purpose-driven marketer and drive long-term wellbeing for people and the planet. You’ll discover why the business-as-usual approach to marketing is no longer sustainable, and develop the tools to transform the industry from within. Guided by expert CISL faculty, you’ll also learn how to reduce your organisation’s ecological footprint and rewire its ‘brainprint’ (its influence on psychology and culture), and gain relevant strategies for leading disruptive marketing practices that maximise positive impact. Walk away with an enhanced ability to drive sustainable behaviour, action and wellbeing globally, and a practical ‘Strategy for Action’ to lead transformational change in your own ecosystem.
Visit the course page for more information: https://www.getsmarter.com/products/cambridge-sustainable-marketing-media-and-creative-online-short-course
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GetSmarter™, a 2U, Inc. brand, helps working professionals gain verifiable skills from leading global universities to thrive in an ever-changing work environment.
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