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A More Sustainable Adventure

Boohoo vs. Patagonia: ultimate greenwashing vs. sustainable fashion ǀ Justine Leconte

By letter2self on February 11, 2023



Boohoo and Patagonia made major announcements last week: Boohoo hired Kourtney Kardashian as their new “sustainability ambassador” while Patagonia is transferring its business to an NGO. Boohoo is a major fast fashion brand (aka unethical and not sustainable) while Patagonia has been focusing on doing better for years. The contrast between the two is quite representative of the extremes currently happening in the fashion industry. Let’s look into it.

WHAT I AM WEARING:
Jewelry: https://bit.ly/2TngX9G
*Knitted sweater (on sale): https://bit.ly/3f6ttsm
*Lipstick (matte): https://bit.ly/3UuhJA7

SEEN OR MENTIONED IN THIS VIDEO:
Greenwashing (with concrete examples): https://youtu.be/mYkFHMgToeA
How the fast fashion brand SheIn works: https://youtu.be/st5Ij9fz754

MORE VIDEOS:
My video series on building a capsule wardrobe: https://bit.ly/2WuSB2L
New to the channel? Start with this playlist: https://bit.ly/3rBa5pC

My FREE capsule wardrobe checklist: https://www.justineleconte.com/capsule-wardrobe-checklist

Shop my jewelry collection: https://bit.ly/2TngX9G
(Ethically & sustainably made, with recycled Sterling silver & 24K gold)

Shop my clothing collection: http://bit.ly/2YqAxEz
(Yarns & fabrics sourced from the best European mills, production 100% in Europe)

Register for my monthly newsletter (FREE): https://www.justineleconte.com/newsletter

🥰 WHERE TO FIND ME:
Instagram: https://www.instagram.com/JustineLeconte
Facebook: https://www.facebook.com/justinelecontefashion
Pinterest: https://www.pinterest.de/jleconteberlin
Twitter: https://twitter.com/JustineLeconteo

Business requests only:
info@justineleconte.com

The music I use for my videos (free trial if you use this link)*: http://share.epidemicsound.com/snFtr

MY FASHION DESIGN TOOLS*:
https://amzn.to/2GMeAHy

MY VIDEO EQUIPMENT*:
iPad: https://amzn.to/3e5qaOI
Screen protector for iPad (which feels like drawing on actual paper!): www.paperlike.com/justine
Pen for iPad: https://amzn.to/3AQoEK6
Main camera (newer version than mine): https://amzn.to/3k8iWNK
Main camera objective: https://amzn.to/2P9KAN8
Small camera: https://amzn.to/3hzboSp
Main microphone: https://amzn.to/3slAkjv
Small microphone: https://amzn.to/3rmXx3e

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* Legal disclosure: these links are affiliate links. There are here for you to see the products and prices. If you buy a product through these links, I get a small share of the price (without the product being more expensive for you). You don’t have to use those links. It is up to you 🙂

This video is not sponsored.

#fastfashion #sustainablefashion #boohoo #shein

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I have embarked on a journey to create a more sustainable life for me and my family and I'm using this space to share all the things I've been learning along the way. It's messy and wonderful and I hope you'll join me on this adventure.

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