Sustainability expert Bill Zujewski reveals ways small business owners can overcome the challenges of becoming a sustainable business. Watch more Small Business News & Trends videos: https://bit.ly/biznewsandtrends
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0:00 Challenges of becoming a sustainable business
0:23 Investing in going green
0:54 Joining a green business association
1:15 Time management barriers
1:34 Working for a purpose driven company
1:53 Reducing your carbon footprint
2:06 Prioritizing tasks to get started
2:30 Avoiding greenwashing
2:45 Getting verified as a sustainable business
In today’s world, in order to be a great business, you have to be a green business. But many entrepreneurs who want business sustainability have concerns and challenges to overcome. Bill Zujewski, CMO of Green Business Bureau, is a sustainability expert who reveals the top concerns he hears from small business owners who want to go green. When it comes to money, a small investment in becoming a sustainable business can actually lead to greater profitability and even sales growth. Getting a green certification or joining a green business association, like the Green Business Bureau, will help you get access to more knowledge, resources and a roadmap to becoming more sustainable. Small business owners can make small changes over time or get their employees to help — because despite any concerns of employee pushback, Bill says they’re actually more interested in doing purpose-driven work. They can also help you determine and reduce your carbon footprint. In order to get started and move the needle, it’s important to prioritize tasks that can make a quick impact to tackle first. Lastly, it’s important to avoid greenwashing — don’t just talk the talk, but walk the walk and show customers what you’re actually doing to make a difference. Each business, no matter how big or small, can make a difference to create a greener and more sustainable business world by starting today.
References:
71% of job seekers prefer to work for environmentally sustainable companies.
https://thecsrjournal.in/ibm-employees-work-environmentally-sustainable-companies-pandemic
Learn more about Green Business Bureau:
https://www.greenbusinessbureau.com
https://www.twitter.com/GreenBureau
https://www.instagram.com/green_business_bureau
https://www.youtube.com/user/GreenBusinessBureau
https://www.linkedin.com/company/green-business-bureau
https://www.facebook.com/greenbusinessbureau
Learn more about GoDaddy:
https://www.godaddy.com
https://www.youtube.com/user/godaddy
https://www.instagram.com/godaddy
https://www.facebook.com/godaddy
https://www.twitter.com/godaddy
The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.
#CarbonFootprint #GoDaddy #SustainableBusiness #BusinessSustainability #SustainabilityinBusiness #SocialEntrepreneurship #Sustainability #EarthDay2022 #EarthDay
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